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Amway Global is reporting a record setting $8.2 Billion in sales for 2008. The number I am mostly interested in are the sales in North America. Thus far I am unable to find North America sales which include the former Quixtar. My suspicion is that North America sales (where the TV marketing blitz took place) were flat or down.
ADA TOWNSHIP — The global economic meltdown of 2008 apparently had more Amway Global representatives pounding the pavement for vitamins, cosmetics and other products.
The Ada Township-based direct-selling giant had a record $8.2 billion in sales in 2008, co-founder Rich DeVos told The Press on Friday after a topping-off ceremony at Helen DeVos Childrens Hospital.
The figure represents a 15 percent increase from the $7.1 billion in sales reported for 2007. The privately held company, which doesn’t release profitability figures, expects to make an official statement regarding its sales next week, a spokeswoman said.
The improved sales came after Amway launched a marketing spree reintroducing the brand to many consumers through partnerships with Tina Turner, John Tesh, soccer star Ronaldinho and others. The company also retired the Quixtar brand, which it used for online sales in the United States and Canada.
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