Oct 01
Hey Now! Nice to see ya again. Have you checked out my sister site, MLM Blog?
Direct seller’s roller-coaster ride pays off
Direct sales company Amway has had a dramatic experience in China. It had to re-engineer its Chinese network when its original mode of operation was virtually outlawed by the central government as unsuitable. Now, it runs 180 retail outlets around the nation that contributed over 13 billion yuan in revenue last year, compared with the company’s global sales of $6.4 billion.So how did Amway manage this turnaround? Steve Van Andel, chairman of Amway Corp and its parent company Alticor Inc, talks to China Daily’s Wu Yong and Liu Ce about the firm’s unique marketing, management and development approach to the Chinese market.
