Apr 29

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Amway India announces foray into mass market segment- FMCG-Cons. Products-News By Industry-News-The Economic Times

BADDI: Amway India Pvt. Ltd. has announced its foray into the mass market segment, with the recent launch of “Great Value Product Range” which include coconut oil, shaving cream, hair cream and disposable razors.

“We hope to capture three to four per cent of the market share in this segment of FMCGS,” Bill Pinckney, MD and CEO, Amway India, told reporters here.

The company was also mulling launching more products, at least three to four, in this category, he said.

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One Response to “Amway India Launches Value Priced Products”

  1. Radhika says:

    Why not amway bring in Baby care, electronics and more of toys…..

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