Here’s what Notre Dame law professor G. Robert Blakey has to say about Amway: “It is my opinion that the Amway business is run in a manner that is parallel to that of major organized crime groups, in particular the Mafia. The structure and function of major organized crime groups, generally consisting of associated enterprises engaging in patterns of legal and illegal activity, was the prototype forming the basis for federal and state racketeering legislation that I have been involved in drafting. The same structure and function, with associated enterprises engaging in patterns of legal and illegal activity, is found in the Amway business.”
Read the whole report by Professor Blakey…
Blakey makes some good points. Here’s more:
The Amway business has a “family” structure parallel to that found in organized crime. With respect to both organizations, the family orientation is twofold. First, every participant;in the business is considered a member of a “family,” led by a particular individual at the top of a chain of command. Second, the business stresses involvement by participant’s family members, such that wives and children are drawn into the business to perpetuate their family influence over time. Family dynasties result that may be passed from generation to generation.
One of the primary family lines relates to the Amway Corporation itself. Amway Corporation is a privately held company founded in 1959 by Jay Van Andel and Rich DeVos. The Amway Corporation primarily provides the various products and services that serve as a backdrop for the pyramid-type recruitment and motivational schemes undertaken in the Amway business. The control of the Amway Corporation and its related entities appears to be shifting to the sons of the founders – Richard DeVos, Jr. and Steve, Van Andel. Amway Corporation also has a Policy Board that consists of Richard DeVos, Sr., Steve Van Andel, Richard DeVos, Jr., Jay Van Andel, Cheri DeVos Vander Weide, Dave Van Andel, Doug DeVos, Nan Van Andel, Dan DeVos and Barb Van Andel Gaby.
In addition to the DeVos and Van Andel family, who control the Amway Corporation, according to a 1996 Amway Corporate Culture document there are at least eight “lines of sponsorship” that control groups of Amway distributors. Every family is involved in the Amway business, in terms of using the Amway Sales and Marketing Plan. However, each family also is involved in Business Support Materials (BSM), or “tools,” which include books, tapes, and rallies. The leaders of the families sit on the Amway Distributor Advisory Board, where they work with Amway Corporation to develop the direction of the business. (AM0023684).
The Yager family has the largest organization in North America. Dexter Yager runs his organization, but has an “inner circle” of about 20 key Diamonds that work with him in a leadership role. Yager also has a tool business called “Internet” which provides BSM to thousands of Diamonds and Direct Distributors. The Corporate Culture Document states that “loyalty to Dex is paramount to have a voice in the organization,” a statement which is also reflected in various lawsuits that have been brought involving Yager and his company as defendants.
Another large family is the Britt family (aka Britt East Coast), with Bill Britt as the “unchallenged leader.” This family is comprised of over 149,000 distributorships, and is located primarily in the East. Bill Britt sets policy along with some “front-line” Diamond leaders, and decisions are ratified by a management team that includes 20 additional Diamonds.
Other families include: the Childers family (run by a leadership team of six Diamonds); the Stewart family; the Gooch family; the Bryan family (aka Down East); the Wilson family (aka WOW – Wilson Out West) – with Don Wilson also being one of Dexter Yager’s “inner circle;” the Puryear family (aka World Wide Drearnbuilders); the Hays family (aka IC or International Connection); the Matz family (aka IDA or International Diamond Association); the Dornan family (aka Network 2 1); the Strehli family (aka Creative Life Styles); and the INA (International Networking Association) family, run by a group of seven families.
The Amway business stresses that once you are involved, you are a member of the Amway family, and your upline and downline are part of your family. (TS0000058). You are to “edify” or honor your upline, and “counsel” with them regularly. The “upline” assume virtual “parental” control, and distributors are urged to “counsel” on all aspects of their life, including topics such as which car to buy or how to handle marital problems. Distributors are told how to dress – for example, “Wilson women” (those in the Don Wilson family) at functions do not show ankles, thighs or cleavage. Amway becomes a way of life for its participants, much like those involved with the Mafia.
Yup, all those LOAs offering the ability to show the plan over the internet (a perfectly sensible thing to do!) are violating the rules. That’s weird. It’s clear Amway’s rules still need some work and in particular some proper definitions. In some sections they clearly imply that the entire internet is considered a broadcast medium technology, in other places such a definition would be inherently contradictory – it would for example ban me using email or my VOIP telephone to call a friend and invite them to a business meeting! Talk about weird. One gets the impression that a few too many lawyers have been involved in the rule-marking process.
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